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Sony will "never do away with retail", says Harrison

phil_harrison.jpgAlthough Sony has a real love for all things digital; including distribution, Sony Worldwide Studios boss Phil Harrison has dismissed suggestions that the company could make a move away from traditional retail channels in the future.

During a round table discussion with 'semi-official' blog ThreeSpeech he was asked how long until Sony does away with retail.

His response was; "Never - we’re not going to do away with retail. But a game that somebody buys at retail is the beginning of our relationship with the customer, not the end," he continued. "I think retailers will be as important to the games industry going forwards as they are today."

Harrison also talked about the offerings Home will allow, including access extra content. He went on to suggest, that "maybe retailers could have loyalty programmes located in Home."

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Posted by Keri on April 13, 2007 in Hardware | Permalink