A chuckle-worthy PR stunt if ever we saw one has to be Lara Croft giving up raiding tombs and instead travelling to Italy to open a women-only beach.

The latest Lara model; Karima Adebibe has taken a break from her recent whirlwind Tomb Raider: Anniversary promotion tour to catch some rays and open Italy’s first ever women-only beach, called 'Pink Beach'.

The beach is located in Riccione, an exclusive resort near Rimini on the east coast, and is off-limits to all men, but we managed to grab a pic of Lara and the lovely ladies as they get ready to relax without men ogling their goodies. Looks like Lara didn’t plan to hang around with those chunky tomb-raiding boots on though!

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