A study from Electronic Entertainment Design and Research has found that by adding online functionality into a game—more specifically the ability to play against or with others—developers can generally double the amount of money a game makes.

These types of games are popular as it allows gamers to be social rather than feel isolated, and allows you to be part of a tight-knit experience and join a community of friends who want to play together online. These games are more inclusive and invite gamers to buy the game and join the "scene," which explains their sales.

Games also do need to be good though; just because a game can be played online doesn’t mean we’ll play it if it bores our pants off. But still, this shows the importance of online gaming to this hardware generation.

Source
arstechnica.com

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