SCE Italy has recently pulled a rather diverse marketing stunt – making a 150 chocolate PS3s. And one giant chocolate Sixaxis (or could it be a DualShock 3?). The massive, sticky structure was unveiled at the ‘Eurochocolate’ event that took place in Perguia, Italy.

Normally, I'd question just how 150 chocolate effigies is going to fill you with an urge to spend over £300 on a real console, but there’s no doubt that associating consumer technology with sweet sweet chocolate did wonders for the sales of the LG KG800 last year – so who knows, maybe PS3 sales in Italy are in for a massive surge.

Source
NeoGaf

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