Head of worldwide studios for Sony, the lovely Phil Harrison, has expressed his annoyance at Sony Japan's ignorance to his constant pushing of social gaming, citing the success of Nintendo's Wii as proof that he was right.

Talking about EyeToy, Singstar and Buzz, evidently Harrison repeatedly attempted (and failed) to get the company's Japanese executives interested in more massmarket-oriented products which were already a proven success in the West. Sadly, said execs seemed to think that Japanese audiences wouldn't be interested in playing games socially. "And then out comes the Wii" sighed Harrison.

The slight "told you so" smugness aside, it's unusual to hear Harrison talk so candidly about such an experience, not to mention his praise for Nintendo and how the Kyoto giant has marketed its products. It will certainly be interesting to see if Sony's marketing changes tack accordingly in 2008.

Source: Gamesindustry

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