Take two looking into subscription model for AAA titles
Take Two boss Strauss Zelnick says that the company's looking into using a subscription pricing model for its triple A games. "The holy grail is taking a business, already a very large and successful business that's focused on packaged goods that you sell once and then are occasionally resold by others with new benefit to us, and turning that into a subscription business or a semi subscription business where we have an ongoing relationship with consumers, giving them products that they want," he said, speaking at the BMO Capital Markets conference.
"The AAA titles that people really want to have... are in the best position for this business model."
It's unsurprising that Take Two is looking into it. Not only is there potential to get a steady flow of income from your audience, it would help to cut out the second-hand gaming market, a market that publishers don't directly see returns from. One of their main problems might be in trying to get the publishing model to fit with the development cycles of single-player games- traditionally a cycle that sees most of the content released in one go after a protracted development cycle.
via CVG
Related Posts:
EIF 2008: Less than 3 out of 10 retail games recover costs, says Deering
BioShock DLC confirmed for November 20th









